Can A Book Really Help An Entrepreneur Grow Success
So you are a struggling entrepreneur, or maybe a very successful entrepreneur, either way, you are looking for ways to heighten your success, obtain more clientele and boost your income. How do I know… simple, you would not be interested in reading this article if not. It can be extremely difficult to start your own business and carve your own path in the industry of your choice. Hey, if it was easy, anyone would do it. You have decided to be an entrepreneur simply because you have a deep passion for what ever it is that you do. Whether it is teaching, technology, health, firework design… whatever, every entrepreneur needs to find the tools that will help them stick out of the crowd. Here is my one piece of advice to every entrepreneur… Self-Publish Your Own Book!
Quite possibly you may have laughed out loud when you read the last few words of that paragraph, and believe me I understand, but hear me out. You may have heard of the amount of attention self-published authors are getting these days. With technology like the Amazon Kindle platform, thousands of regular people (non-professional writers) are becoming best selling writers in no time at all. It has become easier then ever before to become a published author and the cost of publishing your own book can ultimately be free. Here are a few reasons why self-publishing your own book may be the best marketing decision you could ever make in your entrepreneurial career.
1. You may not realize it, but you already have a ton of content.
Think about it. What are your ultimate goals for your business? Why are you, or did you get into your line of work? What inspired you to do what you do and work so hard to get where you are? And what qualifications do you have that makes you better qualified then the next guy? It is simple. You have been practically writing your book as every day passes. Even if you have never written down a single thing about you or your entrepreneurial endeavors in the past, they still exist in your memory. You are an entrepreneur because you feel that you have something to offer to the world. A book is the ultimate way to tell people that you are the best in the world at this one “thing.”
2. It’s bigger then a business card… in every sense of the word.
Business cards are an old and out dated form of communicating. I can guarantee that 99 percent of every business card given out is either lost or thrown away. I know I use the business cards that I receive as the perfect place to put my chewed gum.
A book on the other hand can offer anything that you would like to share with the world and your clients. It brands you for who you are and what you have to offer. It can be looked at as the ultimate business card. Plus, these days self-publishing a book can cost about the same as a business card.
3. You have so much to tell people.
You are already certain that you have something to offer to the world… otherwise you would not be an entrepreneur. If you have something to offer, people want to hear it. Authors are commonly idolized as experts in their fields. This means that for many reasons, a book will automatically crown you as an expert in your field. A book also allows you to go much further into your thoughts and opinions about a certain subject. Say you are starting a ski manufacturing company. A book will not only help in establishing you as an expert in the ski manufacturing industry, but can also display your thoughts in past manufacturing techniques, great mountains to ski and so on. “The world is your oyster”… whatever that means.
4. Amazon is a huge platform that can assist in marketing you.
If you were born after the 1920’s chances are you know the power of Amazons presence on the web. Their Kindle platform has opened the doors to thousands of people just like you in allowing their self-published books to be advertised. Although physical hard copies are sometimes necessary in the entrepreneurial world, it is also necessary to have a presence on the web. More and more people are reading books from their ereader devices like Kindles and Nooks. Having your book on Amazon allows you instant access to your book anywhere there is Internet.
If you are still not convinced or you would just like a little more advice on self-publishing and how it can help you as an entrepreneur feel free to visit www.perfectpublishingsystem.com
-by Kipp Grange