Book Marketing News
How do books find their readers? This archive brings together posts on author platforms, promotion, and ebook marketing. Read historical tactics in their original context, and use the international publishing guide to plan a new language edition.
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Become The Published Author You Always Dreamed Of Being… Even If You Can’t Write…
It is every writers dream to not only see their name printed on the cover of their very own book, but also see that book nestled nicely on the shelves of a...
July 22, 2013 -
Can A Book Really Help An Entrepreneur Grow Success
So you are a struggling entrepreneur, or maybe a very successful entrepreneur, either way, you are looking for ways to heighten your success, obtain more...
July 22, 2013 -
5 Book Marketing Secrets To Grow Your Bottom Line
When it comes to growing a business, most people would be thinking about how to get more clients, how to better their product and forms of marketing. These...
March 07, 2013 -
How To Look Like A Best Seller
An archived look at book-cover presentation: genre expectations, publisher input, professional design, and the visual appeal of bestselling books.
March 07, 2013 -
Is Your Book Not Selling? Here’s Why
Archive advice on promoting a book through an author website, social networks, blogging, reviews, and a clearer understanding of its readers.
January 17, 2013 -
Why Business Men Need A Book To Succeed
There is no question about it, handing a client or potential employer a business card is becoming less and less effective. What does a business card say...
November 20, 2012 -
The Absolute Power A Book Has On Business Success
Times have changed and the business world is full with more competition then ever before. Business men and professionals are looking for better ways to stand...
November 19, 2012 -
Four Fantastic Ideas For Indie Writers
As you know, we think speaking is a nifty way to get your book’s content to the masses. It’s awesome for expanding your reach, building your platform, and it...
November 15, 2012 -
Bring A Pen: It’s Book Signing Time
First, let's define "successful". A successful book signing is when you show up, your books are there, you have a place to sit, and you sell just one book....
September 20, 2012 -
Has Facebook Lost It’s Promotional Edge?
When I say the term "social network" what comes to mind immediately? If its Facebook then you are like millions of other people around the world. Much like...
September 20, 2012 -
Tips On Marketing Your Book And Making Money
You have finally finished the latest of your novel masterpieces and now its time to begin marketing it. You love to write books, but it is also a job and you...
September 18, 2012 -
You Are The Key To Self-Promotion
If you are Self-Publishing your book then you and you alone are responsible for the promotion and marketing of your book. This means that unless you hire a...
September 20, 2012 -
The New Identity Of The Non-Fiction Book
I was driving with my father-in-law the other day and in the back seat of his SUV were stacks and stacks of the same book. The cover had a picture of a...
November 19, 2012 -
The Book: A Business Man’s Sidekick
We are all experts at something, right? It does not matter if it is finances, law, business, teaching, math, or magic; the fact of the matter is that we all...
September 20, 2012 -
Use Reader-Centered Book Marketing to Grow Your Fanbase
Fans are the backbone of any successful marketing strategy. Follow in the footsteps of books like Twilight, Harry Potter, and The Hunger Games by connecting...
September 24, 2012 -
Self Promotion At The Tip Of Your Fingers
As a freelance writer, you have one of the most useful marketing tools at your disposal. I’m referring, of course, to your writing skills. Your ability to...
September 20, 2012 -
Why Having an “Author Platform” Is So Important
With the rising number of books being released to the public every year, authors are now being faced with even bigger challenges. How do you fight to make...
August 28, 2012 -
The Beginners Guide To Marketing A Self-Published Book
Once you self-publish or use print-on-demand, you need to let book buyers know that it's available. Sure some people will happen upon it, but you'll sell a...
September 20, 2012 -
Making The Most Of Your Book Launch
Are you about to launch your first book and aren't sure what to expect? The number one thing that you can do is begin marketing your book early. Ultimately,...
November 02, 2012 -
Why You Might Be Losing International Readers And What You Can Do About It
Technology in general and the Internet in particular has made the world seem much smaller, but in reality the world remains a large and very diverse place....
November 03, 2012 -
Promoting Your Book With A Virtual Book Tour
As publishers' promotional budgets shrink and travel costs rise, the traditional city to city author tour is waning in popularity. But what if you could...
November 04, 2012 -
How to Sell Books Without Trying
The stuff that traditional publishers do to market books doesn't work in the same ways for indie authors. In fact, some of the marketing techniques are ones...
November 03, 2012 -
10 Fantastic Reasons To Have An Author Platform
There is much more to being an author than writing books. You also have to take on an active role in getting your name and work out there if you want to be...
September 19, 2012 -
Tips On Marketing Your Book And Making Money (Continued)
The book-marketing series continues with useful blogging, online participation, and word of mouth, contrasting reader engagement with repeated sales pitches.
September 18, 2012 -
Paid Book Reviews: Would You Do It?
If you’re a self-published author who is still struggling to get noticed, now might be the time to swallow the rest of your pride, jettison your code of...
September 19, 2012 -
Excellent Book Marketing Advice From 3 Experts (Continued)
A brief archived introduction to the continuation of Excellent Book Marketing Advice From 3 Experts, on seeking help with promoting a book.
September 24, 2012 -
Excellent Book Marketing Advice From 3 Experts
Most authors know how to write a book, but when it comes to marketing, they may not feel experienced enough to sell themselves to their readers. Therefore,...
September 24, 2012 -
Brian Felsen Discusses Marketing For The Independent Author
Brian Felsen is the creator and President of bookbaby.com and CD Baby. He is a world renowned speaker and is greatly respected within the writing community....
September 14, 2012 -
5 New Age Ways To Market Your Book
When you have finished writing your book don't be fooled, your job has just begun. An author is also responsible for marketing his/her book and making sure...
September 06, 2012 -
What Not To Do For An Author Websight
So, you’re ready to create your very own author site, or maybe you’re updating your old one. We all know there’s a lot that can go wrong with a website...
September 06, 2012 -
A Great Way To Promote Your Book
There are more authors and books being published today then ever before in history. It is becoming harder and harder for authors to get the recognition that...
September 07, 2012 -
How To Compete With A Best Seller
I understand that about ninety percent of what makes a book a “best seller” is what is written between the front cover and the back cover. The story, the...
September 07, 2012 -
Who Needs A Business Card When You Have Your Own Book
If you’ve just given someone your business card then you failed. If you have a business card you might be about to fail. Nobody cares what’s on it. I throw...
September 10, 2012 -
Whats More Important: Writing or Book Marketing?
Have you ever wondered if you are spending your time wisely? Should you be spending less time writing and more time promoting or vise-versa? Time management...
September 10, 2012 -
The Worlds Greatest Way To Market Yourself (Video)
Times are changing and so are the ways we market ourselves. With so many people fighting to be heard, a simple business card will not cut it anymore....
September 10, 2012 -
Is Your Book Not Selling? Here’s Why.
“Why is my book not selling?” It’s a common question asked around the writing community… almost too common. With the average amount of books sold in a...
September 10, 2012 -
How To Sell Your Book To Wal-Mart
Many people think that just because Wal-mart is the largest retailer in the world, only large companies like Tyson and Nike have a chance at getting their...
September 10, 2012 -
Pinterest Can Help You Write
I recently took the plunge and started using Pinterest. I kept hearing great things about it, but I have to admit, like the less than 20% male demographic...
September 01, 2012 -
Makey Your Book Look Better Then Best Sellers
Every author dreams of becoming a best seller. Seeing the words “A New York Times Best Selling Author” gracing the top of any writer’s next work is a grand...
September 01, 2012 -
How To Get Your Book Into Barns & Noble
How To Get Your Book Into Barns & Noble.
August 30, 2012 -
Chicken Soup For The Soul “In A Jar”
Chicken Soup For The Soul “In A Jar”.
August 30, 2012 -
How Twitter Can Help You As A Writer
With the arrival of social media, the world has changed dramatically. From how we communicate, learn, teach, speak, work and play, the world of social media...
August 27, 2012 -
A Guide To Finding Your Perfect Publishing Partner
A Guide To Finding Your Perfect Publishing Partner.
August 27, 2012 -
Publishers Continue to Test New Revenue Models Through Social News Readers
Publishers Continue to Test New Revenue Models Through Social News Readers.
August 27, 2012