How to Write and Market E-books That Generate Leads (Part 3: Marketing Your E-book)

You’ve spent a few weeks (months, maybe) working hard on your e-book. Now that it’s finally published, it’s time to begin marketing it specifically to generate leads for your business. Here’s the best way to jump on online marketing and begin promoting your e-book to a wider audience.

Keywords

In order to optimize your content for the web, it’s important to include keywords to make it easier for others to find your e-book. Place these throughout your e-book where they would make the most sense. Once you’re done with that, your content will be optimized for search no matter where you post it online.

Social Media

Social networks are the easiest and most effective way to spread the news about your new e-book. Since your e-book is in digital format, it makes it a lot easier to include links for readers to share information on social networks. Facebook and Twitter are two of the largest social media outlets, so those are a great place to start. Give readers the option to share your e-book on their wall or tweet it to their followers. This will get more eyes on your content and therefore lead more people to your site.

Use Facebook and Twitter to market your e-book on your personal end. Post excerpts from your e-book on your Facebook profile. Tweet about the book. Let your followers know when it’s launched and what they can expect to get out of it.

Landing Pages

Create a landing page for readers to download your e-book. This landing page will be where you try to get the reader to commit to the services you have to offer, so it is crucial that you spend time optimizing this page and providing enough information to convince your reader to give you their contact information. Landing pages will usually include the title of your e-book as well as the cover image, along with a list of what the reader will get in return for providing you with their information.

The landing page for your e-book is one of your biggest areas to generate leads. Therefore, it is crucial that you promote your e-book in a way that intrigues the reader and makes them want to find out more. Pull out a few quotes from your e-book so readers can get a taste of what to expect, or provide an outline of what the book will teach them. Make sure that you include a call to action here as well that will further convince people that they need to download your e-book.

Blogs

Post excerpts from your e-book or re-word it for use on your blog. Break chapters into smaller ideas and post those ideas over a series of blog posts. Use your blog as a means of increasing SEO and traffic to your site.

Conclusions

You’ve done all the dirty work, so it’s time to sit back, relax, and watch your e-book do all the work for you. Well, not exactly. The process may have been a long one, but it’s really only just begun. Now it’s time to follow up with your new leads and begin the selling and marketing process all over again!

To get more help with marketing your e-book, visit www.perfectpublishingsystem.com.

By: Sabina Muslimovic